Kylie Kelce, the wife of former Philadelphia Eagles star Jason Kelce, was trending during Friday night’s NCAA Tournament Final Four matchup between the Iowa Hawkeyes and UConn Huskies on Friday night.

Kylie Kelce (via @MarchMadnessWBB Twitter)

Tickets to the game cost a pretty penny as they were going for thousands of dollars on resale, with everyone trying to get one. Kylie happened to be one of those interested and was shown making an appearance.

While Jason and his brother Travis Kelce have been the family stars, Jason’s wife has come to the fore in recent years and might be just as popular now, especially among NFL fans.

She became a household name two years ago when a documentary crew followed Jason around for an entire year while he was considering retirement.

He eventually decided to stay with the Eagles, but the show was hardly produced in vain as it put lots of cool off-field family moments in front of fans, many of whom fell in love with Kylie.

Kylie Kelce Had Some Business At Friday Night’s Game

The NFL WAG started a TikTok series which she branded, “places Kylie has no business being” following the doc’s success.

Last night’s game was definitely not one of those places, and the camera caught her smiling away in the crowd. “Everyone watches women’s sports,” the official March Madness Twitter/X account posted as the caption to a video of Kylie enjoying the game.

Check it out below:

The Hawkeyes have advanced to Sunday’s final, where they will face South Carolina, having beaten UConn 71-69.

The game was not without controversy as an offensive foul was called on the Huskies during a potential game-winning possession. UConn forward Aaliyah Edwards was hit with the call after setting up a moving screen that saw her strike Iowa’s Gabbie Marshall.